Thought Leadership: Democratizing Investing.

In order to make investing accessible to all, audiences need a thought leader they can relate to. Someone who breaks down complex topics and welcomes them into the space with education and support. At Ally Invest, we tapped into our executives’ passion points to create engaging and informative content that put both new and experienced investors in control of their own money. This was not a product-driven campaign; rather, the goal was to build engagement and trust for Ally Invest in this volatile category.

We created a massive library of useful content for all levels of investors, all bylined by our bench of thought leaders and used them to weave an engaging journey for prospects, as well as any customer at any point in their journey.

Channels: Social, Digital, Webinars, Audio